Do your managers give enough feedback? Do your line workers perform job tasks consistently and well? Do your teams focus on a few key items when trying to improve their performance?

The vast majority of today’s organizations turn to technology, strategy, or process to gain a competitive advantage. They ignore something equally powerful and much more basic: everyday behavior. The chronically disappointing performance that follows leaves smart, well-meaning executives scratching their heads, wondering what else they can do to move the needle.

Most executives disregard behavior and related subjects like leadership and culture because they regard it as “soft stuff.” Big mistake. New results almost always require new behavior. Decades of research in applied behavioral science have established this. Our own twenty years of experience working with companies large and small have confirmed it. Behavior change isn’t flashy and it isn’t likely to capture headlines like other advances such as, say, genomics or nanotechnology. Yet behavior is powerful enough to yield what we call a “quiet revolution” in the way you do business.

The numbers tell the story. By improving execution—how things are actually done, day in and day out, at all levels of the enterprise—a major airline saw an 85% jump in customers’ intent to fly with them again. A large hospital rolled out a technological innovation in only ten days, as opposed to the anticipated three years. A health insurance company saw a key measure of customer experience rise 26% over eighteen months. And these companies aren’t isolated examples.

How do you get breakthrough results like this? What hastens the quiet revolution? Behavior. Learn more about how the science of behavior helps companies understand what influences behavior and how managing those influences will impact the entire organization. Go to How We Can Help to learn more.

As baseball great Mickey Mantle observed, “It’s unbelievable how much you don’t know about the game you’ve played your whole life.” Now, I invite you to change the game with behavioral leadership.

To learn more about The Behavior Breakthrough book visit the book website