Less waiting game. More game changer.

Business today is in an almost constant state of change, as leaders are faced with global competition, new markets and evolving technologies, along with a diverse and ever-changing workforce. Relying on the consistent, predictable, positive performance of employees is vital to executing a company’s strategy. 

The success of a leader is measured by his/her ability to get things done through others. What most leaders don’t understand, though, is that there is a science to why people do what they do – a science they can learn and use to guide their own actions and those of others, without fail. It is called Applied Behavioral Science (ABS), a practical method that teaches why behavior is a critical factor in implementing change, improving performance and creating an engaged workforce.


It is a fact of life that nothing changes until behaviors change. Applied Behavioral Science can help you to understand why people say and do certain things. The study of behavioral science has matured through the 20th century, and today is a combination of the traditional elements of science and the more innovative application in organizations.

The science of behavior relies on proven methods to help companies understand what influences behavior, and how managing those influences will impact the entire organization. ABS tools cut through many of the “soft” factors, such as personality and motivation, and focus on what can be directly observed and objectified, utilizing a scientific, data-based process that analyzes changes and manages behaviors.

ABS is very much a teaching and coaching approach, in which the leader’s goal becomes the success of every employee. In this scientific process, early indicators are identified to objectively analyze the impact of changing behavior. Utilizing ABS, leaders may discern the correct behaviors to measure, and make early predictions as to whether the desired results will be achieved.

Harnessing the power of ABS and achieving the behaviors that are linked to end results clearly correlates to improvements in: 

  •   Corporate culture
  •   Leadership effectiveness
  •   Superior execution
  •   Business results
  •   Overall organizational success

Through the implementation of ABS, you have the power to influence every behavior within your organization. ABS helps leaders to understand the impact of antecedents and consequences of behavior. With CLG’s support, you can then utilize this science to implement behavior changes across large groups of employees across your organization.